I marketed my direct sales business exclusively online for a year. I was determined to learn internet marketing.
I involved myself with a company that has an education platform that teaches online marketing to anyone 
on the planet, any product or service 24/7.
I was teachable and eager to learn the New School way of marketing a business online. Does this sound familiar to you?
I engaged with Twitter, Linkedin, Facebook, My Space and YouTube. I wrote tens of articles, I wrote and make videos and posted them online.
I listened in on tens of conference calls and webinars to learn the new way. I spent thousands of dollars having high price vendors make poorly designed landing pages and blogs. I wrote press releases and finally taught myself to build my own word press blog very successfully.
As if this was not enough, I learned and engaged in pay per click. For your information I did pause my pay per click campaign a month before Google put the hammer down on home based business. My account is still paused and I can activate when I am ready to advertise with Google again.
I was determined not to engage my warm market PERIOD. End of that conversation. I was a good pupil and followed directions to the letter.
Why did I change my mind and turn around completely?
First I was not happy with the results I was getting with my online efforts. I looked at the successful offline businesses and realized that they indeed had an online presence but not exclusively.
Most successful businesses integrate their marketing and do both.
I realized that I wanted to go back to marketing off the internet without losing what I had accomplished and learned online. I made conscious decision to concentrate on off-line marketing and to integrate those efforts with what I learned about marketing online.
I was looking forward to speaking to people face to face and not being shut in my office interacting with my computer. YUK!
I prefer the team approach rather than being the Lone Ranger and working by myself. Sorry Tonto, no neglect intended. First know thyself and accept it.
As a Baby Boomer I realized I was missing many opportunities in my daily travels about town.
I also learned that only 12% of sales are done online.
This gap is as wide as the Grand Canyon. You been there?
I was missing a lot of opportunities to help enrich the lives of others with what I had to offer. I now spend 75 percent of my time marketing offline and 25 percent of my time marketing online.
This is a fabulous arrangement. With online and offline marketing you cannot get around work. Production is the key. Massive activity and connection with other people works well for both.
If more than 75 percent of sales are done offline where do you choose to pursue your massive activity? I learned a lot about marketing on the internet but this girl is meeting new people daily, engaging in interesting conversations, having fun-being relaxed and growing, yes growing my business.
I now market offline as well as online and it is paying off tremendously. If you have not done so, consider it as one of your possibilities. Decide how you want to spend your time, figure out what strategies you want to use for both and dive in.
Do not miss any opportunities offline to help and engage another person.
Honor yourself!